FOOLPROOF Denim...for wherever the road takes us...

FOOLPROOF Denim...for wherever the road takes us...


That’s pretty much what’s expected from brothers. As kids, we’d push each other off the trampoline, find ourselves on rambunctious, imaginative adventures, and often end the day covered in dirt or grass-stains all over our jeans, and maybe a fray or two or three.

But, the days of rivalry evolved into an era of community. These days, four of us now work together full-time on this Brothers and Craft venture, and while the friendly hints of rivalry are always somewhere in the background, maturity has taught us that we actually need each other…that we are our best when we do this journey together.

What hasn’t changed is the appetite for adventure, discovery, and spontaneous travel. That appetite, however, still comes with periodic dirt and grass-stains, spills, and frays.

We were recently asked to “road-test” a new line of denim from 7 for All Mankind called FOOLPROOF Denim. They promised continued comfort, wearability, and shape no matter where found ourselves, or how often we tossed them in the wash.

So, we decided to take FOOLPROOF Denim on a bit of an explorer’s trip to see for ourselves. If you’ve followed us for any period of time, you know we love hitting the road, you know we love the beach, you know we love the forest, you know we love our food, and you know we love ending the day around a fire. In the end, 7 for All Mankind’s FOOLPROOF Denim came through like a champ. It’s so fantastic to be able to throw on a pair of jeans without having to worry about it stretching out or shrinking up after a trip to the laundry. 

All in all, This denim is such a handy go-to when we need a day-trip fix, or a quick adventure with the most important brotherly elements: rivalry and community.

Cheers to adventure. Cheers to great denim. Cheers to community.

Click the video below to watch the adventure for yourself!

For this road trip, Clay is wearing the Paxtyn fit in Classic Indigo, and Zac is wearing the Straight fit in Tribute.

Oh ... hey ... one last thing, 7 For all Mankind is hosting a huge Friends & Family sale right now, and everything is 30% off! Check it out!