In my mind, the most powerful brands are the ones that maintain their persona and identity but adapt with societal and technological advances.
It’s easy to stick to your old ways/traditions AND (on the opposite side of the spectrum) it’s easy to change to fit every trend that comes about. It’s exceedingly difficult to maintain a strong brand identity that stays true to your story WHILE still adapting to change.
One of the reasons we dig American Woolen is because they have a killer heritage and story, but they’re also innovative and forward thinking. Not to mention great people!
Which look is your favorite?