American Woolen: Tradition AND Innovation

In my mind, the most powerful brands are the ones that maintain their persona and identity but adapt with societal and technological advances.

It’s easy to stick to your old ways/traditions AND (on the opposite side of the spectrum) it’s easy to change to fit every trend that comes about. It’s exceedingly difficult to maintain a strong brand identity that stays true to your story WHILE still adapting to change.

One of the reasons we dig American Woolen is because they have a killer heritage and story, but they’re also innovative and forward thinking. Not to mention great people!

With respect for the tightrope they walk as they bridge tradition and innovation, we’ve (Clay, Kirk, and Zac) each styled our own look with our AW blazers to showcase them in a modern way.

Which look is your favorite?